The WA Audience has changed - find out how

According to the Voice of WA Report 2026, the WA audience has changed. 74% of people wouldn’t care if brands disappeared. That number should stop you in your tracks - that’s nearly 3 out of every 4 customers.

People aren’t rejecting businesses, they’re rejecting bland marketing.

While people are suffering with a high cost of living, their attention span is shorter. People are more selective about what they engage with.

“The Voice of WA indicates that West Australians are surviving, not thriving.”

For agencies and brands looking to capture attention and customers, these conditions make marketing more challenging than ever.

What does matter?

The report shows what people do care about:

People care about culture.
People care about identity.
People care about things that feel real.

That’s what brands and agencies need to tap into. Not more advertising that slaps people in the face. But instead, it should be:

Advertising that people stop to look at, because it’s interesting and engaging.
Creating murals that become part of the street.
Creating moments that communities remember.
Turning visibility into memorability.

For brands, the question is no longer:

“How many people saw it?”

It’s:

“Did anyone care?”

In a state where people don’t care about brands, we create something they do care about.

Want to know more?

You can read the Voice of WA report.

About Made You Look

Made You Look Media specialises in OOH Advertising, hand-painted by artists and built into the fabric of the street. The work becomes part of the community and is locally relevant. Campaigns become pieces of art to be admired, impossible to scroll past or ignore. If you’re a brand or agency who wants to create culture and impact, we’d love to chat.