ATCO Gas - Piper mural
Campaign: ATCO Gas - 15,000 km’s of Gas Pipelines Mural
Location: Perth CBD
ATCO Takes Over WA's Biggest Billboard Site!
When you have something worth celebrating, sometimes a standard billboard just doesn't cut it. To mark a major milestone of 15,000 kilometres of gas pipelines operating across Western Australia, ATCO partnered with The Brand Agency and Made You Look to create a hand painted mural on the largest billboard site in WA.
Over the course of the installation, the wall became a talking point for office workers, visitors and passers-by, with many stopping to watch the artwork evolve day by day.
The timing of the campaign also coincided with the annual HBF Run for a Reason, one of Western Australia's largest community events. More than 10,000 participants ran directly past the mural throughout the day, giving the artwork additional visibility and placing the campaign in front of a highly engaged audience as they made their way through the city.
For Made You Look, the project is another example of why hand painted outdoor advertising continues to resonate with audiences.
In a media landscape dominated by screens, algorithms and endless scrolling, there is something inherently powerful about seeing a piece of artwork painted by hand at a monumental scale. It feels real. It feels human. And most importantly, people notice.
Located at 16 Saint Georges Terrace in the heart of Perth CBD, the wall spans more than 210 square metres and sits on one of the busiest corridors in the state. With thousands of vehicles, commuters and pedestrians passing daily, it offered the perfect canvas for a campaign designed to make an impact.
Rather than relying on traditional printed media, the campaign embraced an artist-led approach. The creative was brought to life by mural artists Adam Cicanese (Art By Row) and Michael Betts, transforming the wall into a bold, oversized tribute to the infrastructure that helps power communities across Western Australia.
The ATCO mural demonstrates how brands can use artist-led outdoor advertising to create memorable moments within the urban landscape while still delivering clear campaign messaging and exceptional visibility.
A huge thank you to ATCO and The Brand Agency for trusting the process, Adam Cicanese and Michael Betts for their incredible work on the wall, and Jed Lyall for capturing the project from start to finish.
Interested in creating a hand painted campaign for your brand?
Get in touch with the team at Made You Look to discuss walls, artists and opportunities across Perth and Australia.
Painted by: Michael Betts & Adam Cicanese
Agency: The Brand Agency
Photography: Jed Steele