How MSWA Turned a Shopping Centre Wall Into an Interactive Campaign Experience
Campaign: MSWA Mega Home Lottery AR Mural
Location: Karrinyup Shopping Centre
At Made You Look Media, we believe murals should do more than look good — they should stop people, tell stories, and drive action.
Our latest campaign with MSWA Mega Home Lottery at Karrinyup Shopping Centre did exactly that.
We partnered with MSWA to create a large-scale hand-painted mural designed to capture attention in one of Perth’s busiest retail precincts, while encouraging people to enter this year’s draw to win a stunning home in Shenton Park.
Hand-Painted Art Meets Augmented Reality
To push the campaign further, we integrated an interactive AR experience developed by Eyejack.
By scanning the QR code on the mural, passersby could activate a digital layer that brought the home to life through animation and movement. This blend of physical artwork and digital engagement created a campaign that not only captured attention, but held it.
Want to Turn a Wall Into a Campaign?
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A Real Story People Connect With
The mural features last year’s winners, Callum and Jess, whose story instantly makes the campaign feel real and relatable.
Their story became the centrepiece of the mural, showing everyday people experiencing a life-changing win.
Built for High-Traffic Impact
Positioned inside Karrinyup Shopping Centre, the mural connected with thousands of shoppers daily, giving MSWA a powerful platform to raise awareness and drive ticket sales.
Most importantly, every ticket sold helps fund essential services for Western Australians living with neurological conditions.
Credits
Client: MSWA Mega Home Lottery
Production: Made You Look Media
Design & Animation: PixelPuncha
Artist: Bec Abdy
AR Development: Eyejack
Photography: Jed Steele