‘We own the wild west’ - bbl mural
Campaign: Perth Scorchers - We Own the Wild West
Location: Karrinyup Shopping Centre
In partnership with the Perth Scorchers, we brought “We Own the Wild West” to life through a fully artist led, hand painted mural, designed and painted by Adam Cicanese (@artbyrow).
For Karrinyup, it’s another step in their commitment to artist led OOH inside the centre — and a great example of how giving artists ownership of the creative process leads to stronger storytelling, deeper audience connection and more memorable brand experiences.
This campaign let us lean all the way into creative freedom — from Adam’s cinematic concept, to anamorphic elements built for interaction, to the fun Wild West-style video we shot on site (complete with our gunslinger armed with nothing but a paintbrush).
The mural celebrates both the WBBL (9 Nov – 6 Dec) and BBL (18 Dec – 8 Feb) seasons, featuring players from across the club: Mitch Marsh, Ashton Turner, Laurie Evans, Sophie Devine, Alana King and Mikayla Hinkley.
Painted by: Adam Cicanese (Art by Row)
Photography: Jed Steele (@jedlyallphotography)