Over the past few months, something powerful has taken shape across Western Australia.

In partnership with OMD WA and the Strong Spirit Strong Mind Youth Project, we delivered five large-scale, co-designed murals across Perth, Karratha, Geraldton, Northam and Albany — each shaped directly by local young people.

Spanning 246sqm of hand-painted public art, this wasn’t a traditional OOH campaign. It was a youth-led creative initiative designed to bring connection, culture and wellbeing into everyday public space that speaks directly to the target audience.

In total, 115 young people contributed to the co-design process, ensuring every wall genuinely reflected its community.

More Than a Campaign

These murals weren’t designed to sit quietly in the background, and they weren’t intended to last forever.

Like all campaign-based public art, they existed for a defined moment in time. But during that window, they did exactly what they were meant to do. 

They created visibility for conversations that matter, gave young people a platform, and turned everyday walls into statements of culture, pride and connection - not as decoration, but as dialogue.

Five Towns. Five Stories.

Each mural began with conversation — workshops where young people shared what resilience, belonging and wellbeing meant in their town.

Those ideas were translated into large-scale artworks by four WA-based artists:

Karratha — “Connect to Country and Culture”
Painted by Brendan “Hope” Lewis, shaped by local youth reflecting pride, family and connection to land.

Perth — “Do What Makes You Happy”
Painted by Adam “Art by Row” Cicanese, capturing themes of self-expression, positivity and everyday joy.

Geraldton — “Stay Active”
Painted by Alex “Sugar” Kinneen, celebrating sport, movement and community pride.

Northam — “Yarn to Someone You Trust”
Also painted by Sugar, encouraging open conversation and connection within the community.

Albany — “Spend Time with Mob”
Painted by John “Miser” Herne, informed by time spent on country and collaboration with local youth from Albany High School and Kadadjiny Foundation.